Consulting and Advisory Services
Strategic Sales Planning
- Provide expert guidance in developing comprehensive sales strategies that align with the client’s business objectives.
- Help identify target markets, define sales goals and outline actionable plans to drive revenue growth and market expansion.
Marketing Strategy Development
- Advise clients on creating impactful marketing strategies that build brand awareness, attract leads, and convert them into loyal customers.
- Integrate digital marketing techniques, including content creation, social media engagement, SEO, and PPC advertising, to maximize campaign reach and effectiveness.
Market Entry and Expansion Advisory
- Guide clients in entering new markets by conducting in-depth market research, competitor analysis, and customer segmentation.
- Offer insights into local market trends, cultural nuances, and distribution channels to ensure successful market penetration.
Brand Positioning and Messaging
- Assist clients in defining their unique value propositions and crafting messaging that resonates with their target audience.
- Develop branding strategies that differentiate the client’s products or services in a competitive landscape.
Sales Process Optimization
- Analyze the client’s current sales processes and recommend improvements to enhance efficiency and close rates.
- Sales processes in different regions may require a unique and bespoke approach to maximize selling and continuity of supply.
- Implement CRM systems and sales tools that streamline lead management, automate follow-ups, and track performance metrics.
Training and Capacity Building
- Offer sales and marketing training to enhance the skills and capabilities of the client’s internal teams.
- Empower teams with best practices in lead generation, customer engagement, and closing techniques to drive higher sales productivity.
Scalable Solutions for Growth
- Deliver scalable sales and marketing solutions that can grow with the client’s business, ensuring sustained success in changing markets.
- Adapt strategies to support long-term goals, helping the client navigate challenges and seize new opportunities.
Amfido employs several key personnel who specialize in FMCG and the Fresh Food sector to help clients optimize their food manufacturing operations, from product development to process improvement and scaling for growth.
Areas of expertise include:
- Product Development Expertise
- Manufacturing Process Optimization
- Staff Structure and Training
- Time-in-Motion Analysis
- Machinery and Equipment Selection
- Specific packaging selection (focus on environmental sustainability)