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Regions

Australia, New Zealand and the APAC (Asia-Pacific) region each present their own unique set of investment opportunities, offering distinct advantages for businesses looking to expand. 

Discover what each of these locations can offer in their own way, and explore how their market dynamics can help you identify and leverage the next big opportunity to maximize your revenue potential.

Australia

  • Australia is the sixth-largest country in the world by total area, covering approximately 7.7 million square kilometres (about 2.97 million square miles).
  • Around 35% of Australia’s landmass is classified as desert, with major deserts like the Great Victoria Desert, the Simpson Desert, and the Great Sandy Desert making it one of the driest continents on Earth.
  • Australia has one of the longest coastlines in the world, stretching over 25,760 kilometres (about 16,007 miles), including its mainland and island coasts.
  • Despite its vast size, more than 85% of Australia’s population lives within 50 kilometres (31 miles) of the coast, with major cities like Sydney, Melbourne, Brisbane and Perth located near the coastal areas.
  • On average, Australian households spend around 17-20% of their income on food and non-alcoholic beverages, making it the second-largest category of consumer spending, with dining out and takeaway food being a significant part of this expenditure.
  • Australia is the sixth-largest country in the world by total area, covering approximately 7.7 million square kilometres (about 2.97 million square miles).
  • Around 35% of Australia’s landmass is classified as desert, with major deserts like the Great Victoria Desert, the Simpson Desert, and the Great Sandy Desert making it one of the driest continents on Earth.
  • Australia has one of the longest coastlines in the world, stretching over 25,760 kilometres (about 16,007 miles), including its mainland and island coasts.
  • Despite its vast size, more than 85% of Australia’s population lives within 50 kilometres (31 miles) of the coast, with major cities like Sydney, Melbourne, Brisbane and Perth located near the coastal areas.
  • On average, Australian households spend around 17-20% of their income on food and non-alcoholic beverages, making it the second-largest category of consumer spending, with dining out and takeaway food being a significant part of this expenditure.

NEW ZEALAND

  • New Zealand covers a total area of approximately 268,000 square kilometres (about 103,500 square miles), making it the 75th largest country in the world.
  • New Zealand consists of two main islands (the North Island and the South Island) and over 600 smaller islands, with the North Island being more populous and the South Island known for its mountainous terrain and natural beauty.
  • New Zealand has a population of around 5.2 million people, with nearly 70% residing in urban areas, particularly in cities like Auckland, Wellington, and Christchurch.
  • New Zealand is home to approximately 80,000 species of plants and animals, with about 30% of these being unique to the country, including iconic species like the kiwi bird and the tuatara, a reptile that resembles a lizard.
  • Consumers in New Zealand spend about 16-18% of their household budgets on food and non-alcoholic beverages. This includes grocery shopping as well as dining out, reflecting a strong interest in quality food and fresh produce.
  • Spending in the health and personal care sector has been on the rise, accounting for about 6-8% of total household spending. This includes expenditures on healthcare services, medicines, personal care products, and wellness items, driven by an increasing focus on health and well-being among New Zealanders.
  • The health and beauty market in New Zealand is valued at approximately $3.2 billion NZD, with steady growth driven by consumer demand for skincare, cosmetics, and personal care products.
  • Skincare products are a dominant category within the health and beauty sector, accounting for about 40% of total spending in this market. This reflects the growing trend towards skincare routines and the popularity of products such as moisturizers, serums, and sun protection.
 

There is a rising trend in consumer preference for natural and organic beauty products, with spending in this category increasing by approximately 10% annually. This shift is driven by a growing awareness of health, environmental sustainability and the desire for products that are free from harmful chemicals.

APAC

  • The APAC region covers an extensive area of approximately 41.5 million square kilometres (about 16 million square miles), encompassing a diverse range of countries and territories across East Asia, Southeast Asia, South Asia, and the Pacific Islands.
  • The APAC region is home to over 4.5 billion people, representing about 60% of the world’s total population, making it the most populous region globally. Countries like China and India are the most populous within this area.
  • The APAC region contributes significantly to the global economy, accounting for approximately 40% of the world’s GDP. Major economies such as China, Japan, and India play a crucial role in driving economic growth and trade in the region.
  • The APAC region is a major hub for international trade, with trade within the region accounting for over 30% of global merchandise trade. The region has numerous free trade agreements that facilitate trade among member countries, enhancing economic integration.
  • Total Consumer Spending: In 2023, total consumer spending in the APAC region was estimated to be around $14 trillion USD, with significant contributions from countries like China, Japan, and India, which are among the largest consumer markets in the region.
  • The food and beverage sector is the largest area of consumer spending in the APAC region, accounting for approximately 30% of total household expenditure. This includes spending on groceries, dining out, and alcoholic beverages, with notable spending in countries like China and India, where food is a central aspect of culture and daily life.
  • The APAC region is experiencing rapid growth in e-commerce, with online retail sales projected to reach around $3 trillion USD by 2025. Countries like China and Australia are leading this trend, as consumers increasingly prefer the convenience of online shopping for categories such as electronics, fashion and beauty products.
  • The health and beauty market in the APAC region is valued at approximately $160 billion USD, making it one of the largest markets globally. Countries such as China, Japan, and South Korea are significant contributors to this market, with robust demand for skincare, cosmetics and personal care products.
  • Skincare is the leading category within the health and beauty sector in the APAC region, accounting for nearly 50% of total spending. This trend is particularly strong in countries like South Korea and Japan, where skincare routines are highly prioritized and innovative products are constantly being introduced.
  • The demand for organic and natural beauty products is rising rapidly in the APAC region, with annual growth rates of around 10-15%. This trend is especially evident in markets such as Australia and New Zealand, where consumers are increasingly seeking products that are environmentally friendly and free from harmful chemicals.
  • The Asia-Pacific (APAC) region includes a diverse array of countries across East Asia, Southeast Asia, South Asia and the Pacific Islands.

Countries of consideration: China, Japan, South Korea, Taiwan, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, India, Australia, New Zealand, Papua New Guinea, Fiji, Samoa, Tonga, Vanuatu, Cook Islands.