Success Stories
Please view some of ours Success Stories
FMCG & FOOD SERVICE
Sydney-based Food Service Distributor | 2017 – Present
Since 2017, our focus has been driving sales growth in the New South Wales market, with a clear vision for expanding our reach nationally. By identifying gaps in the market, we have successfully established new opportunities, positioning ourselves as a key player in the industry.
Our selling strategy has shifted towards more innovative and niche products, allowing us to enter new markets including FMCG, restaurant chains, and supermarkets. This approach has enabled us to develop a national presence, supplying clients across Australia and New Zealand.
- Revised Buying Strategy: Evolved into a major importer, supplying both distributors and end-users.
- Strategic Partnerships: Established a strong manufacturing partnership in Southeast Asia.
- Strengthened Customer Relationships: Improved engagement and satisfaction, fostering long-term partnerships.
- Brand Awareness: Successfully built and enhanced company visibility in key markets.
- Revenue Growth: Amfido has contributed to approximately 20-30% growth annually to overall sales.
Our strategic approach continues to drive success, with a focus on growth and expansion into new markets.
FOOD CONSUMABLE PACKAGING
UK-Based Food Consumable Packaging Manufacturer | Representation in Australia & New Zealand
Inception: 2001 – Present
Since entering the Australian and New Zealand markets, this UK-based manufacturer has built a strong reputation for reliability and trust. With strategic support, we have successfully introduced the brand and established its credibility in a competitive market.
Educating customers and providing technical information on material composition about environmentally sustainable packaging options. This has become a fundamental point in the growth of food packaging.
- Established Distribution Network: We secured multiple distributors across Australia and New Zealand to promote and sell the product range, ensuring widespread market penetration.
- Risk Mitigation Strategy: Implemented a container purchasing model, allowing customers to buy directly. This approach minimized risk for the manufacturer while increasing order volumes.
- Direct Sales Success: Drove substantial sales growth by working directly with customers across Australia and New Zealand.
Identifying gaps in the market, creating new opportunities and generating significant growth in volume and revenue.
- Brand Recognition: Today, the brand is well-respected and recognized by major supermarkets, food service providers, distributors, and manufacturers.
- New Client Success: Expanded the brand’s reach to a national footprint of 180 stores.
- Projected Sales Growth: Sales growth has been exceptional with annual revenue increases year on year. A sale strategy implementation to meet market expectations of new packaging guidelines has provided the ability to identify market gaps. This has led to new business with forecasted increases of 40% per annum for the next 3 years.
This manufacturer is now a dominant force in the industry, with a proven track record of success and a clear path to continued growth.
WASHROOM & HYGIENE
Supplier of Medical PPE and Washroom & Hygiene Services | 2020 –
In 2020, we launched a dedicated Washroom & Hygiene division to cater to large distributors within the hygiene sector, with a focus on providing tailored services to meet market demands.
- Strategic Sales Development: Created a targeted sales strategy to capture key markets, resulting in rapid client acquisition.
- Aggressive Sales Execution: Implemented a 12-month aggressive sales plan that successfully established new client relationships.
- Industry Partnerships: Identified key players within the industry and secured incentive-driven agreements, converting high-potential leads into loyal customers
- Global Collaboration: Worked closely with overseas manufacturers on behalf of clients, introducing new supply chains & manufacturers while securing more competitive pricing for improved profitability.
- Sales Growth: Achieved a 32% sales increase in the first year, followed by sustained annual growth of 15%.
- Pandemic Resilience: Played a pivotal role in generating significant sales during the Covid period, ensuring supply chains remained uninterrupted.
- Major Contracts: Initiated lucrative healthcare contracts generating an average revenue growth by 30% per annum.
This focused and strategic approach positioned the company as a trusted partner in the medical PPE and hygiene services market, driving consistent growth during a challenging period.
AIRLINE
Global Airline Caterer | Food Supply to Multiple Airlines
Commencement: 2023 – Present
Since 2023, we have been collaborating with a major airline’s head office in Australia to develop and supply portion-controlled food items tailored for passenger consumption.
A challenging project with complexities to meeting specific airline requirements.
- Partnership with the Airline Food Department: We work closely with the airline’s food division to design balanced meal programs that meet stringent cost targets while ensuring high-quality standards.
- Objective-Driven Approach: Our primary goal is to identify the ideal manufacturer that adheres to rigorous food safety standards, delivering a cost-effective, safe, and high-quality product.
- Collaborative Development: We act as a bridge between the airline and the manufacturer, ensuring that all project objectives are consistently met.
- Ongoing Project: We are currently working towards producing over 10 million units annually on behalf of the airline, with significant growth potential.
This partnership reflects our commitment to delivering innovative, safe, and cost-efficient food solutions to the global airline industry.
